One of the most vital and crucial SEO tips that any webmaster should have is to make sure that their site is optimized properly, especially for SEO friendly keywords. Here are the most important SEO tips to remember when optimizing your web site for search engine ranking:
Use Keywords in the Right Places. Keep users on your site longer. Find keyword phrases that are related to what you offer. Delete zombie pages. Do an industry study on the keywords that you use on your web site.
Do An Industry Survey. Before you start optimizing, ask your clients to do a survey. This will help you identify which keywords are most commonly used on their web sites. Use those keywords on your site to optimize it.
Add Keyword Suggestions. You may have to tweak your content a bit to get the best results with the right keywords, but doing so will definitely increase the search engine rankings of your site.
Delete Zombie Pages. This happens when some of your pages on your site are duplicate or older versions of each other. Google has a rule stating that every page should be unique on its own. Therefore, if you find a page with your same content as another page on your web site, then it will need to be deleted or moved. However, this does not mean that you should totally remove the page from the site.
Speed up your site. Search engines like websites that load fast. If your site takes a long time to load, chances are it will lose the popularity and trust of your potential customers. You should find a good web host, one that will provide your site with good web server resources, and speed your site up.
Update Old Pages. Some web masters believe that it is better to leave outdated pages up. However, it would be wise to have new content added on these old pages to give your site a fresh new look.
The above SEO tips are very basic and they should not be taken lightly. Make sure you put them into practice and use them on a regular basis. SEO is not a quick process and it needs constant maintenance to maintain the site’s ranking. The more your web site is optimized and the more targeted your content is, the higher your chances of getting traffic and higher ranking.
Remember, there is no SEO tip that will guarantee results. It takes a lot of hard work and dedication to get the right results.
There are many factors that affect your site and what will work for you, may not work for others. For example, Google loves websites that include links to it. So if you create links to your site or blog on the blogs of your friends and family, Google will check these out. and will rank you higher.
If you use too much meta tags, your website will end up being penalized by Google. When you optimize for one keyword, other keyword will have its own keywords also. Thus, you need to choose your keywords well to maximize the results of your SEO.
Also, pay attention to the type of links you are using. Some sites may contain a lot of keyword rich text and your site may end up ranking poorly. If you are using a Meta tag that is too long, it could lower your site’s ranking.
Finally, you need to keep in mind that if your website is not optimized properly for your desired search engine and it still ranks well, then it may not have the right keywords. Google is constantly monitoring changes in the rankings of web pages and its indexing methods and algorithm. It will make adjustments to the rankings if the site is not being optimized for the right keywords.