Responsive Websites are becoming more popular as users become accustomed to mobile browsing and on-screen interaction. Responsive web design is simply an approach to website design that makes web pages rendered well on all screen sizes and window or portable screen sizes regardless of the browser or device being used. In the last few years, Responsive web designing has exploded with exciting new ideas and technologies. The idea of Responsive web is not new. However, over the past several years there has been a noticeable increase in attention given to the subject by the masses media.
A flexible text grid is used in Responsive Websites to allow web designers to design layouts for mobile phones and tablets without making the layout look cluttered or busy. The flexible text grid system can be used on the main webpage and links within the site can be activated by tapping certain elements in the grid. This allows the user to navigate between pages quite easily.
With Responsive Websites the images can be scaled to fit the available space on smaller screens and mobile devices without compromising the image quality. This helps create a fluid experience and encourages the visitor to stay longer on the site as they are not frustrated by slow loading or image gallery selection. There is no need to wait whilst your preferred images are downloaded and displayed. The full menu can be viewed on the mobile version as it would be on the desktop version.
Another option developers have is to use a component based approach. Component based responsive web designs are very similar to Flex Websites in that they are designed to respond to the size of the device the page is viewed on and the width of the display. There was a time when Google announced that all future versions of Chrome would implement the latest version of Bootstrap and so many developers had to incorporate Bootstrap into their sites because there was no chance they would get the feature soon.
Unfortunately, when Google announced that Android users would also be able to access the latest version of Android there was an instant reaction from developers around the world. They began creating responsive websites in order to support the large number of devices that Google was announcing it would support. It took a while for developers to catch up but finally Google released Android 4.3 with a large number of new device resolutions including high definition (HD), wide screen and even tablets. With all the device resolutions the ability to target a responsive web design becomes more practical.
Some developers have taken this further by creating mobile friendly responsive websites that cater for the different mobility needs of their customer base. You can target mobile devices with image sizes, content widths and even font styles in order to ensure that your website will be viewable on many different mobile devices. In order to target your audience, you should consider where they are going to spend most of their time on their mobile device. For example, if you are targeting an elderly person you don’t want to go too aggressive in your web design as it could result in them not viewing your website at all. On the contrary, if you are targeting a younger person with an iPhone then you should design your website with easier navigation and larger font sizes to ensure your website is always visible. As with the mobile experience across every device it’s important to consider the possibility of your customers moving away from your site to use another.
In order to determine the response rate of your site to different screen sizes you should run a Responsive Web Design test on each of your devices. The reason for running a test is that if the user has many different screen resolutions then their experience on each of the devices will vary and you need to compensate for that. By running a responsive test you can get a baseline measurement that can be used to create a baseline of all Responsive Websites across the entire industry.