There are many web design companies online. The best part is that they have experts working with them to design websites for your company or personal use. Many of us think of web design as something we do in our offline lives – but this is just a small part of what this profession encompasses. Web design encompasses a wide variety of different skills. Here is our list of the top web design companies to look for:
Search Engine Optimization Firms There are a number of search engine optimization firms that are able to offer quality web design companies. These firms use a variety of strategies to help small businesses gain more exposure online. Some of these strategies include: web page design, link building, blog optimization, and site navigation. They can also help with: website redesigns, branding solutions, ecommerce, online marketing, media buys, and PR consulting. Look for firms with years of experience in helping small businesses become successful on the web.
Firm Name – Think of a few web design companies whose names stick out in your mind when you need a new one. Maybe you have an acquaintance that a well known firm hired. Or maybe you saw someone you knew at a recent conference that had a great looking new website. A good name for a firm is one that has a wide range of expertise and a knack for attracting attention. You should also ask for referrals from previous customers.
Experience & Skills The web design companies you contact should all be able to provide you with references about their past work. They should also be able to show you examples of websites they have designed, along with client testimonials. Do not hire a firm that only has experience in creating websites for big corporations. If you hire a firm that only does corporate websites, then you’ll probably never hear from them again.
Exclusive Domain Names Only contract web design companies that offer you a few exclusive domain names that you own and can use in the future should be selected. This will make it easier for you if you ever decide to launch a new site. If a new site appears on your page before you have your exclusive domain name, it could confuse your visitors. You may even end up losing business because of that.
Marketing Strategies For any type of business – online or off – it helps to have multiple service lines. You can always expand into other areas, but having marketing strategies in place will make things smoother in the future. Look for web design companies that offer SEO, social media marketing, PPC, link building, web design, and even analytics. The more services a firm offers, the more options you’ll have for marketing. Even if you just have one website, having multiple service lines makes things easier because you can change your marketing strategies as needed. A quality professional service provider will also have an online community of consultants available for you.
Cross Browser Compatibility is critical when it comes to generating traffic to your websites. Many people are not comfortable visiting a website that does not operate properly in their Internet browser. Look for web design companies that offer a wide variety of browsers that they support. The more compatibility that a firm offers, the more customers you will have access to.
Web Design Companies That Build Brand Awareness Building customer loyalty begins with a good website. If your website doesn’t have an effective web design, the visitor will simply move on to another business. Firms need to target their niche markets and create brand identification that is unique to their industry. An SEO consultant can help you achieve this goal by improving your website through strategic elements such as web design and SEO branding. Choose a firm that offers comprehensive solutions for all aspects of your online presence.