Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design include web graphics design; web authoring, including creative input and standardised coding; user experience designing; and Search Engine Optimisation. These are just some of the disciplines that are involved in web development and design. While web developers focus on the technical aspect of developing web sites, web designers use business logic to provide appealing layouts and navigation to users.
Web designers can work in any area of interactive media and multimedia. Some designers specialise in visual design, while others offer coding and interface development services. Web developers specialise in the creative aspect of web designing and are able to work with client’s requirements, helping them to design websites that meet their needs and expectations. Web designers can use a variety of tools and languages to create a website. They use professional software packages and assist the client through coding and designing process.
There are two main areas of web development and design, namely, graphic Design and Social Media. Graphic Design deals with creating images and illustrations for websites. Social Media is all about the internet and social interaction. A web designer may use both of these disciplines together to develop a website that is appealing and is capable of capturing the attention and interest of potential customers.
The first step in this process is developing a problem solving strategy. This involves having a defined goal or objective and working through a series of steps to achieve this. The next step is the analysis of users’ requirements and understanding their emotional response to the web design. The last step is to implement the strategy using the appropriate technology. The final step is to fine tune the problem solving process and make it work effectively.
Web developers and designers usually work side by side with a team of programmers. Web designers mainly do coding while the programmers write layout and images. CSS and HTML are the most common coding languages used. These languages enable web designers to create a website and add functionality through the codes. When designing the site, they take into account several factors including usability, visual aesthetics and user experience.
One major component of the web design process is the coding, which includes many important functions such as style sheet generation, validation, testing for cross-browser compatibility, image manipulation and calculation. CSS validates and modifies the HTML code. Validating CSS requires thorough knowledge of HTML and its coding. Once the HTML and CSS codes are checked, they are output to the web pages. Validating and modifying CSS requires a good understanding of CSS and its implications.
As more people use computers to browse the internet, websites are becoming more interactive. This is where web designers come into play. There are many elements that contribute to making a good website and a web designer plays an important role in making sure these elements are included and in working order. Some elements included in a website include graphics, videos and animation and web designers have to make sure all these elements work smoothly together.
One area where both web designers and graphic designers are overlapping is in the area of usability. The web designer needs to focus on usability issues while the graphic designer focuses on usability in the visual elements such as pictures, graphics and text. Both these designers should work well together to create a balance between usability and aesthetics. A good web designer should be capable of thinking of new ideas and incorporating them into the design process to ensure the end product is attractive as well as functional.